South African Tourism launched a 2018 calendar of promotions encouraging Chinese visitors, with a media roadshow to three key China cities from the 29 January - 02 February 2018. The roadshows additionally highlighted 2018 as the milestone 20th anniversary of diplomatic relations between South Africa and China, as well as the centennial anniversary of the life and legacy of the ‘father of modern South Africa’, Nelson Mandela.
Key tourism marketing, trade and media initiatives were unveiled at Intercontinental Sanlitun, Beijing, where over 80 key media titles as well as dignitaries from the South African Embassy in Beijing and Brand South Africa attended the press conference.
South African Tourism also announced the launch of their new global brand film, bringing to life a vibrantly inspiring story of Bheki the Mbhaco Maker for audiences in China and around the world. South African specialities, such as Rooibos Tea and Aloe Gel were also showcased at the event. South African beef now available in the famous “Char” restaurant in the Intercontinental Hotel in Sanlitun, Come and try grass fed South African beef known all over the world as Top Quality beef.
Ms. Debora Balatseng, Minister Plenipotentiary, South African Embassy
“The turnout was spectacular this year and South African Tourism is excited to share the Rainbow Nation’s robust calendar of events underlining the unique and compelling ‘bucket list’ of experiences and attractions we offer to China’s continuously growing tourism market,” said South African Tourism’s Asia-Pacific President Mr. Bradley Brouwer.
To cement trade ties, boost investment flows and encourage tourism between South Africa and China, Standard Bank and the Industrial Commercial Bank of China (ICBC) have launched the I Go South Africa loyalty programme in partnership with South African Tourism, offering a range of discounts and special offers from South African and Chinese merchants across travel, hospitality and lifestyle sectors.
Mr. Bradley Brouwer, Asia-Pacific President of South African Tourism
▲品牌南非中国区首席代表（代理）Tshepiso Malele 先生
Mr. Tshepiso Malele, Acting Country Head of Brand South Africa China
With increasing accessibility and affordability, South Africa continues to rise as a growing destination of choice for Chinese travelers seeking year round sunshine, authentic cultural experiences, and jaw-dropping adventures.
Welcome to the Rainbow Nation in 2018!